Tom Starr of Chesapeake Visions helps researchers, entrepreneurs, and investors with market research, customer discovery, commercialization planning, and Go-to-Market strategy. This will be an interactive workshop, led by Tom Starr, Founder & Principal at Chesapeake Visions, consisting of an informational briefing on market research & customer discovery and why its vital to the success of any new venture, discussion of best practices, and short breakout sessions for attendees to apply concepts learned to their own ideas.